Behavioral Finance 2.0: Money, Happiness, and the Future of Wealth Management
Behavioral Finance 2.0: Money, Happiness, and the Future of Wealth Management
The business of financial advice is evolving quickly as commoditized products and portfolios are yielding to increasingly comprehensive planning solutions and beyond. As advisors struggle to define and defend their value, the effort to deepen and broaden client relationships implicates the need to transform the core insights of behavioral finance from academic to practical. Well…